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New revenue stream: Integrate Direct Food Ordering via Facebook to increase sales

Increase your restaurant's sales and customer engagement by integrating direct food ordering from Facebook. Here's how it can transform your business.
Written on: 4 April 24

As a restaurant owner in New Zealand, it’s crucial to stay ahead of the curve and leverage every tool at your disposal to maximize your revenue and customer satisfaction.

That’s where the power of direct food ordering from Facebook comes into play, and I’m here to tell you, from my expert perspective, exactly why and how this feature can be a game-changer for your business.

Facebook Food Ordering

The Unmatched Convenience of Facebook Ordering

You know your customers are constantly scrolling through their Facebook feeds, imagine the impact of having an “Order Now” button right there, on your Facebook page. 

This isn’t just about making it easier for your customers to order from you; it’s about making it irresistible. With this setup, your menu is just a click away from potential diners who already have an interest in what you offer.

The simplicity of this process significantly reduces the pain involved in placing an order, leading to increased sales and a better customer experience.

Boost Your Sales with Facebook Exposure

A direct food ordering system on Facebook doesn’t just open up a new sales channel; it amplifies your restaurant’s visibility and reach on social media.

Every time a customer looks at your menu, likes or shares, it’s free marketing directly in the feeds of their friends and family. 

This social proof can drive more traffic to your page, and subsequently, to your ordering system. It’s a cycle of engagement and sales that starts with a simple integration on your Facebook page.

Strengthen Your Brand Presence

Strengthening your brand presence online is another critical aspect. Your Facebook page is a direct reflection of your brand, and by incorporating a food ordering system, you’re enhancing the functionality and appeal of your online presence.

It’s about more than just aesthetics; it’s about positioning your restaurant as a forward-thinking, customer-centric brand that values convenience and innovation.

Streamline Your Operations

Direct Facebook ordering isn’t just about customer convenience. It also simplifies your life:

  • Reduced Errors: Orders placed directly through Facebook go straight into your online ordering system, minimizing errors and missed orders.

  • Real-Time Communication: Communicate directly with customers through Facebook Messenger to answer questions and handle special requests.

  • Data & Insights: Track ordering trends and customer preferences through Facebook data, allowing you to tailor your menu and promotions for maximum impact.

Here's why this is so important for your restaurant:

  • Convenience is King: People are already on Facebook. No need for them to navigate to a separate website or app. Ordering is faster and easier, leading to more sales.

  • Increased Visibility: The “Start Order” button puts your food directly in front of potential customers browsing Facebook. It’s like having a prime storefront location in the most happening digital mall.

  • Boost Engagement: The ordering button sparks conversations. Customers can tag friends, share their orders, and generate excitement around your restaurant, all on Facebook.

Here’s how to integrate your online ordering with Facebook

  • Set Up a Facebook Business Page: If you haven’t already, create a Facebook Business Page for your restaurant. This is essential for integrating online ordering.

  • Choose a Compatible Online Ordering System: Ensure your online ordering platform offers Facebook integration. Many POS systems and online ordering platforms have this feature.

  • Connect Your Ordering System to Facebook: Use the platform’s provided tools or API to link your online ordering system with your Facebook Business Page. This might involve adding a “Start Order” button or a direct menu link.

  • Customize Your Facebook Ordering Experience: Tailor the look and feel of your ordering process on Facebook to match your brand, ensuring a seamless experience for customers from browsing to checkout.

  • Promote Your New Ordering Option: Once integrated, actively promote your Facebook ordering option through posts, ads, and updates to drive traffic and encourage orders. Engage with your followers to boost visibility

Conclusion: The Future Is Here

Integrating direct food ordering from Facebook isn’t just a nice-to-have; it’s a must-have for restaurants looking to thrive in the digital age.

It’s about putting your restaurant at the fingertips of your customers, boosting your sales through social media exposure, and enhancing your brand’s online presence

Why Choose Our Online Ordering Service?

To truly harness the power of direct food ordering from Facebook, you need a reliable, efficient, and easy-to-use online ordering system. That’s where we come in. Our online ordering system is designed specifically for restaurants and takeaways in New Zealand, offering seamless integration with Facebook, robust features, and local support to ensure your success.

See all features of our online ordering system for restaurants and takeaways in New Zealand.

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