Close this search box.

Integrate Online Ordering Into Your Website: A Step-By-Step Guide

Discover how to seamlessly integrate online ordering into your website, enhancing customer experience and boosting sales with our expert guide.
Written on: 5 April 24

As someone who’s owned a restaurant with online ordering, I’ve experienced firsthand the massive power of integrating online ordering into my website.

This isn’t just about keeping up with digital trends; it is about unlocking my restaurant’s potential and providing my customers with a seamless, convenient way to order. 

Pickup order button on Thai Thani

How will integrating online ordering into your website impact your business?

  1. Increased Sales and Revenue: Integrating online ordering can significantly boost your sales by making it easier for customers to place orders anytime, anywhere, catering to the growing demand for convenience and immediate gratification.

  2. Enhanced Customer Experience: Offering online ordering directly through your website provides a seamless and efficient customer experience, encouraging repeat business and increasing customer loyalty through convenience and ease of use.

  3. Operational Efficiency: Online orders can reduce order-taking errors and streamline kitchen operations, as orders come in a standardized format, allowing for better preparation and inventory management.

  4. Access to Valuable Data and Insights: Having an online ordering system integrated with your website gives you access to customer data and ordering patterns, enabling targeted marketing efforts, menu optimization, and personalized customer experiences.

  5. Competitive Advantage: By adopting online ordering, you position your restaurant to compete more effectively in the digital age, meeting customer expectations and staying relevant amidst the growing competition from food delivery platforms and other restaurants.

Understanding the Basics of Online Ordering Integration

Before we explore the “how,” it’s crucial to grasp the “why.” Integrating online ordering into your website isn’t merely an additional feature; it’s a pivotal move towards increasing your restaurant’s accessibility, efficiency, and profitability.

It means orders come directly to you, reducing errors and ensuring a direct line of communication with your customers.

Choosing the Right Online Ordering Platform

The first step is selecting an online ordering system in New Zealand that aligns with your restaurant’s needs. Look for features like menu customization, real-time updates, Facebook integration and analytics.

The platform should seamlessly integrate into your existing website with a button that opens your menu directly on your website.  Be careful you’re not sending customers away to a third-party website.

Integration Process

Step 1: Planning Your Integration

Start with a clear plan. Map out how you want the ordering system to look on your site and decide which pages it should be accessible from. Consider placing a prominent “Order Now” button on your homepage to catch the eye of your visitors.

Keep the button above the fold so customers don’t have to go looking for it. Adding an “Order Now” button is a must in your top navigation menu as well.

Step 2: Technical Setup

This step usually involves some technical know-how or the assistance of a web developer. You’ll need to embed the online ordering system into your website, either through a direct API integration or by using widgets provided by the platform.

Ensure that the system is mobile-friendly to cater to the vast number of users who will order from their phones.

Step 3: Testing and Launch

Before going live, test, test, test the system to ensure everything works as expected. Place test orders, experiment with different menu items, and check the user experience on various devices. Once you’re satisfied, it’s time to launch.

Step 4: Marketing Your New Online Ordering System

Once launched, promote your new online ordering system through all your marketing channels.

Use social media, email marketing, and in-store promotions to let your customers know they can now order directly from your website.


Integrating online ordering into your website is a brilliant strategic move to place your restaurant ahead of your competition and increase sales.

By offering a streamlined, digital ordering experience, you’re not just simplifying the ordering process; you’re enhancing your brand’s presence and opening up new avenues for growth, increased revenue and happy customers.

Having gone through the ins and outs of online ordering integration myself, I understand the challenges and rewards that come with it. You need a comprehensive online ordering system designed specifically for restaurants and takeaways in New Zealand.

Our platform offers easy integration with any website,  with menus that open right on your website. We don’t send your customers to a third-party website.

We have dedicated support based in New Zealand to ensure your success, find out more about us here

See all features of our online ordering system for restaurants and takeaways in New Zealand.

Organise a call with John, fill in your details below and he’ll give you a call back.

Please Give us your details and we'll send you the link to sign in

Send us your online ordering statements and we’ll work out how much we can save you